Gain Trust With Your Customer and Grow Your Business Simultaneously

By Antonio Javier

Trust is the foundation for any company. When customers do not trust the company, its mission, products and services, clients will walk away and customers will shop elsewhere. Gain the trust of customers and your company is on the right path for success and growth. Adopting security features and effective methods of protecting client information are essential for gaining trust. Identifying companies that excel in data and privacy protection will help you emulate those strategies.

Most & Least Trusted Companies

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Companies that are the most authentic with the greatest amount of trust are often the most successful and profitable. According to Ponemon Institute, protection against ID theft plays a key role in combating privacy concerns and building trust. When a company has excellent identity theft protection, confidence in security not only increases, but confidence in products and services increase as well. Companies need to take measures that gain trust by reducing the risks of exposed sensitive client information.

According to Lance Whitney on CNet.com, companies in the Internet and social media industries are the least trusted companies for privacy. Reasons for distrust stem from geo-tracking tools, data breach notifications and data shared without consent.

Mozilla, however, is the most trusted Internet company because of the extensive measures taken to reduce security risks and enhance privacy protection. The non-profit takes a trusting online environment seriously and strives to always provide products and services that users can rely on.

Trust, Protection & Credibility

Although many Internet companies have struggled with consumer trust online, re-establishing client confidence is possible. According to Alice Hansen, a contributor for INC.com, providing real information when dealing with online clients enhances trust and provides credibility. Offering real data, including contact information and names, can reduce distrust and skepticism. Use a real name and offer details about top management officials on the company website, for example. Companies that are open and communicative with clients and customers will be recognized as trustworthy and worth doing business with.

Beyond providing detailed information, Alice Hansen suggests that companies also provide a clear and comprehensive privacy policy. Provide a short statement about how personal information is used when customers shop and make purchases online, for example. Clearly listing the privacy policy and providing a contact page for inquiries will also ease user concerns. Feel free to link to a more comprehensive private policy that gives customers details about how information is treated by the company and how it is protected.

As a company that values customer confidence, offer premium online security features. Optimal safeguarding practices make it easier to avoid the risk of security breaches. Online companies should install anti-virus and anti-spyware protection. A superior business will always protect the interests of the client. Provide clear details about privacy policies, adopt safeguarding customer data as your top priority and communicate your dedication to that responsibility to your users.

This guest article is courtesy of Matthew Bryant, a freelance writer from Kansas.

Via: Business Finance Store

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